KPLM - The Big 106. #1 for New Country. Palms Springs, Desert Cities, 9 Palms, Yucca Valley and the entire Coachella Valley.
Mostly Adults 25-54 years old, about 60% Women, 40% Men. An efficient way to reach strong consumers, with more than 50% in $50,000 Income Households, and more than 72% owning their own homes!
|Music||The Desert's Best New Country Music. The Big 106 is #1 for New Country.|
6:00am - 10:00am
10:00am - 3:00pm
3:00pm - 8:00pm
8:00pm - 12:00mid
|Promotional||Prize Giveaways, Remote Broadcasts, Monday Night Football Parties|
Scott Herman, Digital Manager 760-568-4550 ext 114