| Station |
KPLM - The Big 106. #1 for New Country. Palms Springs, Desert Cities, 9 Palms, Yucca Valley and the entire Coachella Valley. | ||||||||||||||||||
| Audience |
Mostly Adults 25-54 years old, about 60% Women, 40% Men. An efficient way to reach strong consumers, with more than 50% in $50,000 Income Households, and more than 72% owning their own homes! | ||||||||||||||||||
| Music | The Desert's Best New Country Music. The Big 106 is #1 for New Country. | ||||||||||||||||||
| Featured Personalities |
6:00am - 10:00am 10:00am - 3:00pm 3:00pm - 8:00pm 8:00pm - 12:00mid | ||||||||||||||||||
| Promotional | Prize Giveaways, Remote Broadcasts, Monday Night Football Parties | ||||||||||||||||||
| Website |
Scott Herman, Digital Manager 760-568-4550 ext 114 | ||||||||||||||||||
| Ownership | Marker Broadcasting | ||||||||||||||||||
| Sales Staff |
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